The dawn of the new decade is bringing the latest graphic design trends. The visual design trends have dominated businesses using a futuristic approach. They breathe life into the story of brands that customers connect with.
Illustrations have been used widely, but in 2024, the trends are ready to reach another important milestone. Designers are coming together to bring new and innovative trends that will help brands outshine their competitors.
The Top 10 Graphic Design Trends of 2024
The designers have a new drive to showcase their talent, even though it’ll be some time before the 20s make an impact on graphic design trends.
Here is a list of the top ten design trends that will help you stay on top of your game in 2024:
1. Responsive Design
There is a major shift in the market as businesses turn to mobile app design companies to develop intriguing apps for their brands. In 2024, the graphic designers will focus on responsive designs that will cater to any screen size. Smooth functionality will never go out of fashion because it’s a standard that defines whether the app is worth using or not.
Creating responsive designs is a tedious task that focuses on minute design details. If accomplished, it showcases the design in the best light and dimensions.
2. Muted Color Scheme
Maximalist design, characterized by bold patterns, vibrant colours, and intricate details, may continue to rise. This trend allows for expressive and visually impactful designs that capture attention.
3. Gradients
2024 will mark the third year when gradients will play a major role again. Designers will use innovative tricks to implement gradients in graphic designs. Gradients started out as just backgrounds, and in the last year, gradients became a part of logos to tell brand stories. In 2024, we will see gradients being used to add complexity to gifs and other illustrations.
4. Textured 3D Designs
The year 2019 saw a boom in the use of 3D illustrations, and we’ll continue seeing the trend in 2024. Modern technologies and software will give a new edge to 3D animation and make them look more creative and innovative. Designers will incorporate realities into 3D designs. We will see 3D forms that use glass, metal, fur, and plastic. The texture will make the designs look better than they already do.
5. Abstract Illustrations
In 2024, abstract illustrations will see an imaginative turn that will help brands outshine. Illustrations allow brands to create something special that can tell an in-depth story. Designers compose illustrations with muted or bold colour palettes. To take texture to the next level, designers will add gradients and textures to their abstract illustrations that make them look unique.
Create abstract illustrations that your customers can identify as your brand in a heartbeat!
6. Typography
In 2024, expect a fusion of simple and artistic elements in typography. Designers will blend conventional styles with imaginative touches, exploring floral, geometric, and inventive elements. Additionally, there’ll be a surge in combining bold lettering with geometric shapes, introducing captivating 2D and 3D compositions into design landscapes.
Here’s what to anticipate:
- Creative Evolution: Designers embrace experimental typography, crafting distinctive typefaces that infuse designs with personality. Technological advancements are fueling this trend, enabling greater creative liberty in typography.
- Brand Reinforcement: Bold typography is becoming a pivotal aspect of brand identity, setting designs apart from competitors and establishing a strong visual presence.
- Visual Dynamics: Varied font weights and sizes are instrumental in creating visual hierarchies within designs, guiding focus towards essential elements.
- Message Amplification: Innovative typography adds flair and emphasizes key messages, making them more memorable for viewers.
7. AR & VR Technologies
The whole world is implementing AR and VR in exciting ways to offer a great user experience. We’ve seen the technologies taking over games, and in 2024, graphic designers will implement AR and VR that would make 3D animations even more exciting. The experience will attract people to interact with the brands, thus increasing their popularity. Its fusion with design practices will revolutionize:
- Interactive Advertising: AR-infused ads will captivate audiences, marking a shift towards immersive brand experiences that leave lasting impressions.
- Enhanced User Experience: Web designs embracing AR will set new standards by offering unparalleled interactivity, pushing boundaries in user engagement.
- Product Visualization: Expect AR-driven product displays to dominate, granting consumers an unprecedented preview of products in their own environment and transforming the pre-purchase experience.
8. Motion Pictures & GIFs
Motion pictures and animations are a trend that will work in harmony with other trends like typography, 3D illustrations, and abstract art to engage users. Gifs and videos grasp the user’s attention when they’re scrolling on a website or app.
They’re an innovative technique that encourages customers to stay on the website. With the help of new software and tools, designers can turn any illustration into a moving picture.
9. Thin Line Art
The thin line art is a simplistic and minimalistic approach to conveying a brand story. The illustrations are clear and elegant and can be collaborated with typography, bold fonts, or motion pictures. The unobtrusive art style draws user attention and promotes engagement.
10. Patterns & Textures
In 2024, we will see patterns and textures make a major comeback in the graphic design field! They won’t be used in the traditional way but rather incorporated with other design techniques like typography, motion pictures, gifs, etc.
11. AI Text-to-Image: The Creative Revolution
AI has revolutionized content creation, not just in written formats but also visually. Today, with a mere prompt and a click, stunning graphic designs come to life in seconds. The growing prowess of AI Text-to-Image Generators demands attention. Whether for inspiration or direct use, these tools are rapidly advancing, urging us to embrace AI’s potential.
Stay Ahead in the Designing Game!
The future of graphic design in 2024 will be diversified, where designers will incorporate multiple techniques. The techniques will sing in harmony to showcase the brand’s story uniquely. We can’t wait to see the designs in 2024, can you?
