From influencers snapping pics of their brunch plates to travelers sharing vacation panoramas, it’s hard to overstate how much Instagram has grown in recent years. Today, there are over 1 billion worldwide users, and the average time spent on the platform is almost an hour per day.
In other words, if your brand is hoping to make it big, it’s crucial to carve out a space on this crowded social media platform. That’s a much easier task with the right SEO strategies in hand, as optimizing your posts and profile can help you get found fast.
If you’re hoping to connect with more followers and earn more conversions, here are the tactics worth trying.
1. Prioritize the Right Keywords
Which keywords are most important to your brand? When it comes to search engine optimization, keywords are no less important on social media than on a website.
If you haven’t already identified the keywords that matter, try using a free keyword tool to come up with long-tail keywords that will attract the right crowd. Using the right keywords in posts, hashtags, captions, and your bio can make a huge difference.
2. Maintain a Quality Account
Instagram recommends users and searches via a set of specific guidelines. The website is more likely to recommend posts that provide value to users, avoiding posts with misleading details, clickbait, and other low-quality information.
In other words, just as high-quality content can help your website jump to the top of the results pages, high-quality posts can do the same for you on Instagram. The simple act of honing in on content your audience will love seeing is one of the easiest SEO practices to engage in—but it’s hard to overstate how important it is! It’s also a great way to build trust on Instagram, which can help you earn even more followers.
3. Optimize Your Images
Adding alt text to your images does two key things. First, it makes this content easier for people with visual impairments to access. Second, it helps Instagram’s algorithm understand the content of your post, which can in turn help ensure that relevant content ends up in front of users who search for the right keyword.
4. Optimize Your Bio
There are a few key ways to optimize your profile.
First, make sure your Instagram name is easy to search. If possible, use a relevant keyword related to your niche.
Next, use relevant keywords in your bio, as well as a location if it’s relevant to your business.
It’s also helpful to include a trackable link, which can help you see how many users are clicking to your website and other social accounts.
5. Measure Your Impact
As you work to combine social media and SEO, it’s crucial to understand the impact your efforts are having. Otherwise, you’ll have no idea when to continue SEO tactics that work—and when to stop strategies that don’t.
Identify a few KPIs—like impressions, followers, or profile visits—that matter to you. Instagram’s analytics tools can help you keep an eye on these metrics over time, allowing you to tweak your approach on the go.
Use the Right Instagram SEO Strategies for Success
Using SEO strategies on Instagram can be an easy and affordable way to make a huge impact in terms of reach and traffic—which means there’s no reason to neglect your account! With a few simple tweaks to your content, you’ll have no trouble working with Instagram’s algorithm to get your posts in front of the right users.
Start working on your strategy today for a huge ROI!
As you work to market your brand, we’re here to help. Be sure to check out our other business strategy guides for additional insights.
