Are you planning to create a video streaming platform? If so, this blog is for you!
Video streaming is a technology that allows users to watch videos without downloading them. This type of streaming is commonly used for movies and TV shows and is becoming more popular for watching videos online.
However, there are numerous benefits to using a video streaming platform, and it is considered the best alternative to traditional cable and satellite TV services because it provides a more convenient and cost-effective way to watch television.
- In the Video Streaming (SVOD) market, the average revenue per user (ARPU) is expected to reach US$73.94 by the end of 2023.
- By 2027, there will be 1,636.0 million users in the video streaming (SVOD) market.
- User penetration will be 16.9% in 2023 and is expected to reach 20.6% in 2027.
- The total revenue for the video streaming app industry was $72.2 billion in 2021 and is expected to reach $115 billion by 2026.
- The streaming service industry is expected to generate $100 billion in revenue by 2025.
Video streaming services are the future trend, with Netflix leading the way. People can now watch all their favorite movies and television shows from the comfort of their couches. So, if you want to take your binge-watching habit to the next level by launching your video streaming service like Netflix, this comprehensive guide is for you.
Without much delay, let’s begin!
How Do Video Streaming Platforms Make Profit?
It’s time to boost your video content revenue generation with multiple video monetization models such as SVOD, AVOD, TVOD, SSAI, Catch-Up TV, Coupons & Promotions, etc.
SVOD
SVOD (Subscription Video on Demand) is a popular OTT video monetization model in which subscribers pay a flat subscription fee in exchange for unlimited access to a huge library of video content. Netflix is a prime example of SVOD, which means it’s usually the first streaming subscription that most people can name. Here is a brief list of some of the other popular Subscription Video Platforms you may have used:
- Hulu
- Disney+
- Amazon Prime Video
- HBO Max
All of these SVOD platforms have one thing in common: the majority of their content consists of movies and TV shows.
AVOD
AVOD stands for Advertising Video-on-Demand. This type of service refers to ad-based video on demand that is provided to customers for free. Ad revenue is used to offset production and hosting costs in this case. AVOD platform, in general, generates less revenue than SVOD and TVOD.
TVOD/PPV
TVOD stands for Transactional Video on Demand. In this video distribution model, the viewer pays for each video that he wants to watch (pay-per-view). Examples include Apple’s iTunes and Google Play. TVOD is the ideal way for consumers to access their preferred entertainment.
PVOD
Premium video-on-demand is a business revenue model in which over-the-top (OTT) providers charge viewers a fee for early access to video content. It functions similarly to traditional video-on-demand (VOD), with the exception that it allows for earlier access at a higher cost.
Catch-Up TV
Catch-Up TV is exactly what it sounds like you can ‘catch up’ on TV shows you’ve missed. It is a great option for those who enjoy watching their favorite TV shows but do not want to schedule their lives around them. This Internet TV feature allows viewers to download and watch their favorite shows for a limited time at a low cost.
Coupons
Who doesn’t love to get a discount or a coupon? It’s a well-known fact that a customer will most likely convert if they receive a coupon or promotion code. To attract users, you can generate an unlimited number of coupons and offer discounts on your OTT platform.
Third-Party Ad Integration
Integrate your video streaming platform with third-party ad vendors such as OpenX, Adzerk, Verizon Media, and AdGear to maximize the flexibility and customizability of your video monetization website.
Crowdfunding and Donation
Set a donation goal for content and allow your users to donate store credits. Use this feature to determine the popularity of your content, the level of audience interest, and more.
In-App Purchase
In-app purchases are extra content or subscriptions purchased within an app. This messaging implies that users will be able to pay for additional features, content, or services within an app. All purchases have been made via the App Store.
Hybrid Models
Hybrid revenue models are becoming more common. For instance, a live event producer can combine the pay-per-view model with some sponsorship revenue, while providing subscribers with premium recordings and interactive participation options.
Server-Side Ad Insertion
SSAI allows you to easily bypass ad blockers by combining ads and video into a single stream. On the CMS level, SSAI combines the ads with the video, removing the need for ad block requests to external servers.
Final Notes
People have been looking for new ways to do interesting things online and earn money since the beginning of the internet. If you want to make money from video streaming, you can use all or any of the above methods on this list.
It is entirely up to you. Also, keep in mind that you must create content that people want to see. Once you’ve built an audience, you must keep them engaged. When it comes to video streaming and making money, your most valuable asset is your audience.
