Are you a struggling attorney looking to get back on your feet by landing more clients? Or are you an established law firm that’s seeking to expand its presence in a crowded market?
No matter what kind of attorney you are, you can certainly use the benefits of search engine optimization to start attracting more customers for your legal services. Search engine optimization (or SEO) is the art and science of getting your website to rank high in Google’s search results for specific queries.
SEO for attorneys may seem to be a complicated prospect, but when you boil it down to basic optimization principles, it is far more straightforward than you might have originally thought.
In this article, we’ll teach you everything you need to know about SEO for lawyers.
Create Legal Blog Content
The first thing that you should know about SEO is that the more content your website has, the better Google will look at it. If you create educational content on legal topics for your prospects to consume, Google will look favorably at your website as an educational resource and will rank your website accordingly.
Not only so, but creating legal blog content also opens up other avenues for attracting customers, such as through social media shares of your articles. It’s a win-win.
Leverage Snippets
Any business that isn’t leveraging featured snippets is missing out. These are little pop-ups of information that you see whenever you search for a business’s name.
Whenever a prospect searches your law firm’s name, you should strive to ensure that they see that pop-up turn up. That lends additional weight and credibility to your online brand. Without it, there’s a good chance that your would-be client will just turn their attention to a competing firm.
Consider Hiring a Marketing Agency
Last but not certainly not least, you should consider hiring a marketing agency to take care of your needs. SEO services for lawyers are not expensive, and they also can prove significant ROI.
Not only will SEO experts have much more experience implementing optimization tactics than you (thus enabling them to do a better job), them taking care of the SEO side of things will allow you to focus more on what you do best: providing legal services to clients.
It’s another win-win situation. If you do choose to use a marketing agency for law firms, then be sure that you choose one that has a history of providing excellent services to its customers, like Rizely. Run far away from any agency that can’t provide positive customer testimonials.
SEO for Attorneys, Made Simple
There you have it — now that you know what the basic principles of SEO for attorneys look like, you can decide whether you want to implement these optimization tactics in-house or hire an expert SEO service to take care of all this for you.
For more business advice, be sure to take some time to check out the rest of the articles available on the website!
